CRM is a complex software application closely connected with newspaper subscription software (EuroKompaKt) on both functional and database level. It performs marketing events planning, management, implementation and evaluation functions.

Marketing events planner Marketing event successive step detail Target group view Main CRM module

  • target groups generation (from list of subjects, orders, national holiday calendar, …)
  • simple or complex actions planning including all successive steps
  • serial letters generation
  • mass emailing
  • mass messaging
  • automatic promotion order generation
  • telemarketing support